Every day I see at least a dozen Facebook promotions being run in ways that contravene Facebook’s terms and conditions. At Christmas time last year, Chadstone ran a huge in-store promotion with mega prizes that must have cost a fortune to run – but didn’t adhere to (or apparently even look at) what was required of them by Facebook.
If you break the rules, Facebook can shut your page down. No warning. No undoozies. Kaput. Gone.
So, I wrote this piece for Nett Magazine about what you can do (basically nada) and what you can’t do (most things). If you are thinking about running a Facebook promo, you should look over it. I would be sad to lose all the ‘likes’ you’ve worked so hard for, no?