Facebook promotions: DOs and DON’Ts – Anna Spargo-Ryan

Facebook promotions: DOs and DON’Ts

Facebook promotions: DOs and DON’Ts

Every day I see at least a dozen Facebook promotions being run in ways that contravene Facebook’s terms and conditions. At Christmas time last year, Chadstone ran a huge in-store promotion with mega prizes that must have cost a fortune to run – but didn’t adhere to (or apparently even look at) what was required of them by Facebook.

If you break the rules, Facebook can shut your page down. No warning. No undoozies. Kaput. Gone.

So, I wrote this piece for Nett Magazine about what you can do (basically nada) and what you can’t do (most things). If you are thinking about running a Facebook promo, you should look over it. I would be sad to lose all the ‘likes’ you’ve worked so hard for, no?

Read it here: http://nett.com.au/blog/running-facebook-promotions-dos-and-donts/

  • Claireyhewitt

    July 5, 2012 at 6:11 pm Reply

    I abide by pretty much every rule as much as I know I do. But I usually feel as though I am the only one on the whole of facebook who does. There are many days I think, I should just do a little giveaway like everyone else – you know and even say LIKE my page. But I don’t. I use an app which means hardly anyone enters and I get no new likers and its all a waste of my time.

    • Anna Spargo-Ryan

      July 5, 2012 at 6:39 pm Reply

      I feel the same way Claire – how can anyone compete when there are so many breaking the rules (I suspect mostly without realising) and getting more out of it?

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